| KAPAA,
Hawaii – Clinton Owen looked around the newly
refurbished Islander on the Beach lobby and felt very confident
with future rental possibilities.
"This property did very well as a budget
hotel," said Owen, the local rental coordinator for Aston
Hotels and Resorts. "With all the rooms being completely
redone, I'm sure the new owners will have no trouble finding
people to stay here."
There soon will be 198 new owners. The former
Aston Hotels and Resorts property on the island of Kauai underwent
a $10 million conversion and was resurrected as condominium-hotel,
or "condotel." While the concept is not new in Honolulu
on the island of Oahu and in some Canadian cities, the Islander
conversion is a first for Kauai. While the units are selling
very quickly by conventional standards, the pace is nothing
near the one-day sellouts experienced in Honolulu.
This is the "affordable" second
home. Given the $575,000 median price in March for a home
on Kauai, also known as "The Garden Isle," investors
and vacationers are coming out of the woodwork –
mostly from the Lihue Airport 10 minutes down the road –
to peruse all alternatives.
Units are selling from $220,000 in the main
lobby building to $360,000 for oceanfront. And, don't expect
to find a kitchen in your well-appointed, 372-square-foot
unit. It's basically a hotel room with terrific new amenities
including travertine stone flooring, wet bar, granite countertops,
under cabinet lighting, onyx tile backsplash, Sony stereo
system, 27-inch Panasonic flat screen television and stainless
steel refrigerator.
"They didn't sell out as fast as the
properties in Honolulu because many of the Realtors didn't
understand the concept," said Barry Kaplan, project manager
for Hawaiian Island Homes Ltd., the development group hired
to promote and sell the units for new owner Brian Anderson.
"When the agents understood that the next best oceanfront
available was very close to the highway for $675,000, these
began to make sense."
There are three distinct vacation areas on
Kauai -Wailua/Kapaa, Poipu (south) and Princeville (north).
The Wailua/Kapaa area, on the island's east side, has the
most shopping and restaurants. The six-acre Islander complex
is just a nine-iron from the Coconut Marketplace that includes
art galleries and local vendors. Within walking distance is
a Safeway supermarket, natural foods store, Internet cafe
and the usual swim and dive shops. The condotel area is far
enough away from the retail and street noise.
Sunita Nepo, Hawaiian Island Homes Ltd. sales
associate, said investors have been her main clientele.
"Investors come in here, see how close
the property is to the beach and know what a good hotel would
cost for a night," Nepo. "They use that information
to help make a decision. These are people who might come for
a total of four weeks a year and rent it out the rest of the
time. The size of the room really isn't a factor. People stay
outside in Hawaii."
Owen, who grew up in a hotel management family,
moved to Kauai from the mainland as a teenager and now coordinates
Aston's rental program with individual owners who wish to
enter their units in a "rental pool" rather than
managing the tasks of renting by themselves.
"It is a 50-50 optional program,"
Owen said. "The owner gets 50 percent of all rental income
and we handle all the chores. Similar properties have averaged
about $139 a night and I think we will eventually be able
to do that and more at this property."
Peter Savio, who finds and develops hotels
into condominiums for Hawaiian Island Homes Ltd, was one of
the first to fine tune the condotel process. He sold out the
former Diamond Head Beach Hotel as a condotel in Honolulu
five years ago but lost out to Anderson on the Islander property.
"A lot of the first conversions were
buildings off the water that really needed some work,"
Savio said. "But what you are seeing now is really evolving
and improving. The Islander on the Beach was a fee-simple
property, right on the sand. You didn't see those in the past
and there was competition from developers for that property.
"Conversion is really a function of what
you can buy and what's available. The better the property,
the more competition there will be because the big hotel chains
could buy and simply just improve the hotel."
Next up for hotel-to-condo conversions? Just
five minutes down the beach is the Radisson Kauai Beach Resort,
featuring 345 guest rooms and suites on 25 landscaped acres,
several reflecting ponds, waterfalls and three miles of waterfront.
The transformation is scheduled to begin this summer.
"The condotel is a great concept because
the baby boomers will make sure the hotel industry outperforms
the rest of the economy," Savio said. "You'll be
hearing more about it in Las Vegas, San Francisco, anyplace
that's a destination. Palm Springs would be great."
But a 372-square-foot hotel room for $360,000,
even if it's on the beach? I'm afraid I'll be forced to stay
in the rental pool. Years from now, I can tell my grandchildren,
"I remember when you could get 'em for less than half
a mil."
Tom Kelly's new book "The New Reverse
Mortgage Formula" (John Wiley & Sons) is now available
in local bookstores and on Amazon.com. He can be reached at
news@tomkelly.com.
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